Editing AI-generated text is a skill getting a lot of attention as more people use tools like ChatGPT, Jasper, and Google Bard for everything from blog posts to business reports. While AI makes drafting fast and easy, the results aren’t always perfect straight out of the box. I’ve found that a little hands-on refining can … Read more

If you’ve noticed your social feeds packed with sponsored posts, behind the scenes stories, or creators casually introducing products, you’re already seeing how influencer marketing is changing. I’ve watched influencer marketing switch up from one off brand shoutouts to becoming a key part of digital marketing strategies. While it’s definitely grown from the days of … Read more

Getting started with Google Ads can feel a bit intimidating when you’re new, but it’s one of the most popular ways to promote a business online these days. If you own a small business, run an online store, or just want to bring more attention to something, understanding the basics of Google Ads can be … Read more

Email segmentation is a strategy I rely on to improve email marketing results, boost engagement, and actually get responses from my subscribers. Instead of sending one generic message to every person on an email list, I break the list into different groups and send each group information they’ll care about. Whether I’m starting a new … Read more

Affiliate marketing has built a solid reputation online as a way to earn passive income and create sustainable online businesses. But behind the friendly reports of overnight success and sky high conversions, there’s a suite of tips, strategies, and daily habits that the top affiliate marketers prefer to keep to themselves. There’s so much more … Read more

If you’re aiming to become a successful influencer in 2026, there are more opportunities than ever, but you’ll also face a lot more competition. Building a strong presence, growing a loyal audience, and turning those followers into real opportunities are key goals worth chasing. In this guide, I’m breaking down the top tips I’ve found … Read more

Social media metrics can tell you a lot about how your content resonates and how your accounts perform over time. If you’re running a business account or looking to grow your personal brand, staying on top of the right data is super useful for refining your strategy. With so many platforms and analytics tools out … Read more

Using LinkedIn for B2B marketing can truly be a game changer. If you’re hoping to connect with decision makers, grow your pipeline, and build credibility in your industry, LinkedIn is worth making a centerpiece in your strategy. I’ll walk you through clear, practical ways to use LinkedIn that go well beyond just posting company updates. … Read more

Growing a presence as an influencer online means more than just snapping photos or posting short videos. There’s a lot that goes into making your brand consistent, engaging, and easy to stumble upon. Picking the right set of tools at the start can really help make things less stressful and way more efficient, whether you’re … Read more

Multi-channel marketing might sound like one of those complex industry terms, but when you break it down, it’s about one simple thing: reaching your audience where they are. This approach means you’re not sticking all your eggs in one basket—instead, you’re spreading your message across multiple platforms, whether it’s social media, email, websites, or even … Read more